BI commented that Threads – Meta’s newly launched application is still winning the hearts of users and may be on the way to becoming bigger than X (formerly Twitter).

Specifically, according to usage estimates from Apptopia, Meta’s newest app, launched last summer, has seen the number of daily active users steadily increase since November. Worth mentioning, Threads is currently is a direct competitor of X – a social network that has struggled to maintain its user base since Elon Musk acquired the platform about 18 months ago.

Since December of last year, Threads has had more daily active users (DAUs) in the US than X, even becoming Apple’s most downloaded app.

“Thread’s US DAUs surpassed X in December 2023 and show no signs of stopping,” said Thomas Grant, VP of Research at Apptopia. It is currently the third most downloaded free app on the Apple App Store, while X is at number 41. In the Google Play Store, Threads is at number 12 among free apps, while X is at number 44.

So far in April, Threads has averaged about 28 million daily active users, which is people who have opened the app at least once in a 24-hour period. That’s a DAU increase of about 55% compared to December when Threads averaged about 18 million users per day.

Meanwhile, so far in April, X has averaged 22 million DAUs, a usage rate 21% lower than Threads. DAUs on X have been relatively stable over the past three months but have increased since December when the platform reached 17 million DAUs. That was the first month Threads beat X on DAU metrics in the US.

X users overall are still down compared to before Musk took over the platform. According to Sensor Tower estimates, the number of daily users of app X’s worldwide DAU index for the first quarter of 2024 is down 14% year-on-year.

However, Threads still has a lot of work to do to beat X as the most popular blogging app. Not to mention, achieving the goal of reaching 1 billion users as the ambition of Meta CEO Mark Zuckerberg is also very difficult.

Last week, when Taylor Swift used Threads for the first time to promote her latest album and received some exclusive features for that, Threads noted “no noticeable increase” in users. use. Daily user estimates from Apptopia for the week also show no increase in Threads users.

X’s monthly active users in the US also easily beat Threads. According to Apptopia estimates, Threads’ MAUs in the US have reached about 100 million in the past three months, although Zuckerberg in February said the total MAU was closer to 130 million. Either way, X’s MAUs are at just over 140 million in the US alone, although users have fluctuated over the past year between 135 million MAUs and the current 140 million.

Still, Zuckerberg seems optimistic about Threads and has praised the app in every quarterly earnings call since its launch. Back in February, Mark said Threads was “on track to be a huge success”.

Zuckerberg added: “I’m optimistic that we can maintain our pace of innovation and growth and show that an app geared toward friendly discussion can be as widely used as popular social apps.” best”.