Even in a country with little interest in American pop music, Taylor Swift’s appearance still created big waves, boosting businesses from hotels to small bakeries.

Although it is not a very popular place for the stars of the world’s largest music market, all of Taylor Swift’s upcoming Paris shows are currently sold out. This not only brings income to the female singer, but also many service industries here.

Taylor performed on The Eras Tour series

The Guardian

Beth Beji – an employee of Clove Bakery – said that recently she has received a lot of requests from fans to create a truly different cake, possibly with a Taylor Swift theme. female singer.

Beji shared: “There is a huge ‘obsession’ with Taylor Swift and we see it in recent orders. We have received a lot of orders for cakes, cupcakes , cookies with her image on them. We’ve also been asked to make marshmallows, fondants of Taylor Swift on stage, riding a unicorn or adapting her album covers… All orders are described. Very specific, vivid description down to every detail”.

She said her team is currently quite busy with orders. According to press observations, places like Beji’s are not the only busy places during the singer’s 3-month European leg, with Paris being the first stop.

One special thing is that Taylor Swift has a relatively close connection with this country. She became known in 2010 when she held her first concert here. In the album RED, she also made the MV Begin Again set here. In 2019, when releasing the album Lover, Paris was also the only stop to promote this album.

Taylor performed in France to promote her album Lover

NME

On her 11th studio album Midnights , she also wrote a song titled Paris . In it, the female singer “so in love that she could stop breathing” imagined herself and her partner walking together on the streets of this city. She also mentioned the romance and sparkling light shows often held on  the Eiffel Tower .

However, Paris is also a place that leaves a lot of sadness for the female singer. In July 2023, when preparing to re-release the album Speak Now (Taylor’s Version) , an employee of the vinyl record factory here posted a song list before the album’s release date. This forced the female singer’s team to announce the tracklist many days in advance.

With this new stop of The Eras Tour, the economic boost from performing is also expected. According to many statistics, many American audiences have chosen to go to Europe to see Taylor Swift because ticket prices are more affordable. They turn going to a concert into a vacation, so not only the ticket price but also the hotel, food service… will also bring a lot of revenue to Paris.

Among the European stops, Paris is especially anticipated as it is the first concert after the singer’s hugely successful release of her new album The Tortured Poets Department . Fans are hoping that she will add new songs to The Eras Tour.

Known for its high demand, the black market for resale prices is also vibrant. Accordingly, ticket prices currently range from 69.50 to 245.50 euros for seats, and up to 827.40 euros for VIP packages. However, the phenomenon of fraud is also occurring, in a context where it is difficult to determine the validity of tickets.