It’s hard to be ubiquitous in Tokyo, one of the largest cities in the world, but Shohei Ohtani has found a way. The Los Angeles Dodgers star seems to be everywhere: on billboards, on products, in television ads and news and entertainment shows and, of course, on the field when his games are broadcast live in Japan.

Image“I’ve never seen anything at the level of excitement for Ohtani,” said Rob Manfred, M.L.B.’s commissioner.Credit…Noriko Hayashi for The New York Times

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As many as 90 percent of Japanese visitors to Los Angeles last year were there to attend a Dodgers game, according to the city’s tourism board.Credit…Noriko Hayashi for The New York Times

Japanese fans watching the Dodgers play an exhibition game against the Yomiuri Giants this month.Credit…Noriko Hayashi for The New York Times

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Ohtani’s face on an ad on a Japan Airlines plane.Credit…Noriko Hayashi for The New York TimesImage

The Ito En Japanese tea company is one of Ohtani’s many sponsors.Credit…Noriko Hayashi for The New York Times

Tickets to Ohtani’s games in Japan are going for as much as $10,000Credit…Noriko Hayashi for The New York TimesImage

Still, there is an undercurrent of fatigue with the wall-to-wall Ohtani coverage.Credit…Noriko Hayashi for The New York Times