Gomez is not just an entertainer; she is a savvy businesswoman with a diverse portfolio. Her restaurant, Serendipity, in New York City, showcases her culinary interests, while her makeup brand, Rare Beauty, has garnered significant attention and revenue, pulling in $60 million in 2021. Additionally, her various endorsement deals with major brands like Pantene and Puma have solidified her status as a lucrative influencer, with earnings soaring to millions.